A process film to show others how it should be done from Aesop

It’s fair to say that at some point towards the end of last year we reached peak process video, subsumed by a wave of formulaic offerings that were neither interesting nor exciting. So when we came across this new film from Aesop, slightly pompously called The Guild of Artisans it didn’t quicken our pulses. But in actual fact beyond the title, this is a rare example of a process film that’s well worth a watch. The promo “pay respects to materials frequently employed in Aesop spaces” and although there’s one or two things we’ve seen before, the moody imagery is brilliantly shot and there’s a few moments which set the teeth on edge. Anyone planning a craft process film in the near future take note; this is how it should be done!