A blue and red patterned box features a central black square with a white graphic. The graphic includes the words “IMG” and “NEW YORK” alongside a stylised star shape.

Graphic Design: Anti Grandpeople's stunning show packages for model agency

Words: Rob Alderson
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Date: 2 December 2013; Work
Graphic Design

Back in March we reported on the merger of Norwegian studios Anti and Grandpeople and were pleased to find the work the new entity was producing was a fitting reflection of their prodigious talents. Their latest work for IMG Models proves that this initial brilliance was no honeymoon period as they smashed the agency’s spring/summer 2014 show package out of the park.

The beautiful set of four boxes (for IMG’s offices in New York, Paris, London and Milan respectively) combine a stylish custom typeface and beautiful finish with floral-inspired cards for each model adorned with one of 500 custom illustrations. Each has its own personality but they sit well as a set too reflecting the way the business is structured.

They say: “Working with the most beautiful models in the world, and knowing that the absolute best print house is handling the production, is pretty good inspiration for making pretty great design.” We say that “pretty great” is selling themselves short.

Above

Anti Grandpeople: IMG Models Show Package SS14

Four colourful boxes stand in a row against a dark background. Each features a bold, abstract pattern and a central black label with a city name: “New York”, “Paris”, “London” and “Milan”. — Above
Anti Grandpeople: IMG Models Show Package SS14

Four colourful, square boxes are stacked in two rows of two. The boxes are blue, pink, green and teal, with the spines reading “New York”, “Paris”, “Milan” and “London”. — Above
Anti Grandpeople: IMG Models Show Package SS14

A close-up of two printed materials. One is a black surface with white stencil-style text that reads “LONDON” and “IMG”. The other is a blue and pink graphic with a halftone dot pattern. — Above
Anti Grandpeople: IMG Models Show Package SS14

An abstract illustration of flowing, organic shapes in deep blue and coral. The forms overlap and curve across the frame, creating a sense of fluid movement. — Above
Anti Grandpeople: IMG Models Show Package SS14

An abstract illustration in shades of deep and bright green. Organic, fluid shapes overlap and curve across a dark background. — Above
Anti Grandpeople: IMG Models Show Package SS14

A person with long, flowing hair wears a structured blue leather jacket. They are set against a pale background layered with abstract, translucent shapes in blue and green. — Above
Anti Grandpeople: IMG Models Show Package SS14

A person in a striped top and white coat poses with one hand to their head. They are framed by abstract, fluid shapes in shades of pink and green. — Above
Anti Grandpeople: IMG Models Show Package SS14

Two black and white portraits of people are set against a background of abstract, colourful shapes. On the left, a person in a white top and black skirt sits in a chair. On the right, a person in a black leather jacket looks towards the camera. — Above
Anti Grandpeople: IMG Models Show Package SS14

Above

Anti Grandpeople: IMG Models Show Package SS14

Two books stand side by side against a plain grey background. One is blue with a large white “M” and the other is purple with a large white “A”, both featuring fluid, organic shapes. Both covers display the text “Joan Gothic” and a full alphabet across the bottom. — Above
Anti Grandpeople: IMG Models Show Package SS14

A typographic specimen on a black background features the words “JOAN GOTHIC” in a bold, white, stylised font. Above this, smaller text reads “IMG MODELS SS14”, and below it, “A TYPEFACE FROM ANTI&GRANDPEOPLE”. The full alphabet is displayed in the same typeface across the bottom. — Above
Anti Grandpeople: IMG Models Show Package SS14

Further Info

www.anti.as

About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

Graphic Design: Anti Grandpeople's stunning show packages for model agency

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