BBH: The Guardian Open Journalism Graphics
We have already seen how ad agency BBH created a super-smart promo retelling the tale of the Three Little Pigs for the modern media age to show how The Guardian has repositioned itself as a global news hub, and the campaign was followed up with this series of simple posters. The bold colours and pared-back graphics help reduce the newspaper’s "transformation"to its essence, which is less complex than some media commentators might have us believe. It’s graphic design at its sense-making best.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.