Graphic Design: Bedow produce a timeless identity for Canadian label

Date
28 August 2013
Reading Time
1 minute read

When you’re launching a brand new vinyl-only record label producing releases in limited runs of only 300, it’s pretty important that you get the design of your new music empire nailed from the start – it’s easy to get lost on record store shelves after all. Maintaining some kind of visual consistency for at least the first few releases is a simple and incredibly effective way of bolstering a label’s identity in the early days. It’s worked wonders for Sacred Bones whose early releases for bands like Zola Jesus and Psychic Ills all conformed to a strict template.

When More Than Human – a Canadian record label specialising in electronic music – needed branding they contacted savvy Swedes Bedow to produce their monogram, logotype, stationery and a timeless template for all of their releases. The results speak for themselves and are a magnificent example of niche labels taking control of their visual output in the same considered way they treat the audio.

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Bedow: More Than Human identity

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Bedow: More Than Human identity

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Bedow: More Than Human identity

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Bedow: More Than Human identity

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Bedow: More Than Human identity

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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