Connecting freelance creatives with agencies and brands, Bravò Network is shaking up the traditional model
Realising that too many promising freelance directors “fall through the cracks”, Bravò Network has set out to redefine the commercial production landscape.
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- 25 October 2023
Bravò Network streamlines the process for agencies and brands seeking freelance directors, replacing word-of-mouth with a centralised platform that easily links clients to top talent, redefining industry standards. The Network not only simplifies talent searches but also offers exposure, guidance, and mentorship. Previously exclusive to commercially repped creatives, Bravò now extends these opportunities to emerging ones as well.
“The traditional production and representation model doesn’t serve all of today’s directors,” notes Bravò Network’s founder Ivan Olita. “Freelancers are often overlooked, but clients actually crave diverse talent and budget flexibility. We need to evolve.”
Agencies using the Network can easily shortlist creatives, simplifying talent selection and production. They also gain access to a Concierge Service for expert “hand off” matchmaking.
Directors featured on the platform include Australian Korean director Sophie Hur, who has worked with brands and figures like Louis Vuitton and Bella Hadid; New York native Josh Sondock, who counts BMW, Calvin Klein and Audemars Piguet as clients; and Saddiq Abbubakar and Hunter Lyon, who recently directed Versace Jeans Couture and Woolrich’s FW23 campaigns (respectively), both produced by Bravò Studio.
Crucially, all directors (and soon photographers) on the Network are handpicked by industry insiders, guaranteeing users access to top, innovative talent. This diverse group, based in North America and Europe, is versatile and ready for any brief. Bravò aims to expand to Asia this year.
Bravò Network stems from Bravò Studio, known for content creation and collaborations with brands like Harley Davidson and Versace. Agencies using the Network will use the Studio’s creative production services, elevating directors’ work and maximising project potential.
Bravò Network: VJC Artist Residency campaign with Versace Jeans Couture (Copyright © Saddiq Abubakar, 2023)