We’ve said it before and we’ll say it again: it sure as hell can’t be easy designing for designers. Thankfully, French studio Catalogue has pulled it off with this superb design for creative studio Flair. The identity uses a very simple monochrome palette and clear, crisp typography based around a flexible “F" for Flair. The different elements of the letter are used to form an ever-changing logo-mark, and also act as a framing device. The ascender, stem and bars of the letter take on different lengths for different applications of the identity, making for a very simple yet super smart system that works across anything from online platforms to photographic posters. The identity was developed with Clément Le Tulle-Neyret, whose excellent work we covered on the site a month or so ago.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.