Catalogue and Clément Le Tulle-Neyret's simple, flexible identity for creative agency Flair

We’ve said it before and we’ll say it again: it sure as hell can’t be easy designing for designers. Thankfully, French studio Catalogue has pulled it off with this superb design for creative studio Flair. The identity uses a very simple monochrome palette and clear, crisp typography based around a flexible “F" for Flair. The different elements of the letter are used to form an ever-changing logo-mark, and also act as a framing device. The ascender, stem and bars of the letter take on different lengths for different applications of the identity, making for a very simple yet super smart system that works across anything from online platforms to photographic posters. The identity was developed with Clément Le Tulle-Neyret, whose excellent work we covered on the site a month or so ago.