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A yellow diamond-shaped road sign reads “NO END”. In the background, a church with a cross on its gable stands beside a quiet road under a cloudy sky.

Very cool, very varied work from RISD student Chloe Scheffe

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Date
1 April 2015

We’re struggling to believe that Chloe Scheffe is still a student: her work is incredibly mature, nuanced and smart. She’s studying at Rhode Island School of Design, which in part explains her brilliant output, and her site is a testament to the quality and breadth of her output. Two very different but equally accomplished projects that caught our eye are some brilliant monochrome posters for a show at the college, which need little explanation, and some signage, which needs a little more.

Chloe created signage informed by the 1936 Charlie Chaplin film Modern Times, articulating quotes and sentiments from Chaplin’s characters, a downtrodden soul working as a cog in an unforgiving factory. While it’s a strange concept, Chloe’s exploration of it deftly avoids kookiness for the sake of kookiness, instead staying subtle and sharp.

A black street lamp stands in the foreground of a misty landscape at dawn. In the background, silhouettes of trees and a triangular sign reading “WHY” are shrouded in a thick, orange-tinted fog.
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Chloe Scheffe: Modern Times signage

A yellow diamond-shaped warning sign shows a car skidding on a road. Below it, a red rectangular sign reads “THROW CAUTION TO THE WIND”. The signs stand beside a coastal road carved into a steep grey cliff.
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Chloe Scheffe: Modern Times signage

A road stretches towards a distant forest under a cloudy sky. A sign on the left reads “SPEED LIMIT 0”.
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Chloe Scheffe: Modern Times signage

A red octagonal “STOP” sign stands at a quiet residential crossroads. Below it, smaller signs read “NO WAY” and “ONE HOUR PARKING”.
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Chloe Scheffe: Modern Times signage

A typographic poster with black letters on overlapping white squares. The letters are arranged to read “CALL FOR PROPOSALS” in a fragmented, staggered layout. Below the main text, a section reads “WINTER / SPRING ‘14”, “CURATE A SHOW”, and “AT GELMAN GALLERY”. A final line at the bottom states “SUBMISSIONS DUE NOVEMBER 11TH”.
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Chloe Scheffe: Posters

A typographic poster on a black background features the word “Call for Proposals” in white, with the letters scattered and blurred. At the bottom, text reads “Winter / Spring ‘14”, “Curate a show at Gelman Gallery” and “Submissions due November 11th”.
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Chloe Scheffe: Posters

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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