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No frills, just compelling storytelling by Dave Ma for Ghostpoet's Meltdown

Date
13 May 2013

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Last week London’s Ghostpoet released his second record, Some Say I So I Say Light and as we’ve come to expect, gritty, sombre tones are present throughout. The first single from the album, Meltdown has had its promo directed by LA-based director Dave Ma – and the aptness of the video to the track is a rare treat. A snap-shot split-screen of two young relationships should, on paper, be nothing to write home about, but there’s something so oddly compelling about it that it drew me in completely.

A split screen shows two people sitting on a bus at night. On the left, a person with long red hair looks down at their phone. On the right, a person in a denim jacket and hoodie looks across the aisle towards them.
Above

Dave Ma: Ghostpoet – Meltdown (still)

A split screen shows two people sitting together on a bus in the first frame. The second frame shows a blurred night scene of a wet London street with a red double-decker bus.
Above

Dave Ma: Ghostpoet – Meltdown (still)

A split screen shows two people sitting in a vehicle. On the left, a person with long red hair looks down with a pensive expression. On the right, a person in a denim jacket and maroon hoodie looks away, touching their hair.
Above

Dave Ma: Ghostpoet – Meltdown (still)

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About the Author

Alex Bec

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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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