There’s been no shortage of good fish-related design floating about recently: first, we had this identity for Korshags by Kurppa Hosk, and now we bring you this very cool proposal for sustainable fish packing by east London agency S-T. The designs were created as part of ICON magazine’s feature “rethink,” which asked creatives to come up with a new concept for anything they felt could be improved.
“We created fish packaging labels with clear, detailed information on how fish was sourced – information that’s readily available online, but not immediately obvious on packaging,” S-T explains. The packs use a simple black illustration of the fish against a block of colour, with a very deft use of typography and Guardian-like infographics. Marrying sustainability with impactful, slick design; it’s an impressive project, and one we’d love to see realised.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.