In honour of the big V Day tomorrow, what could be more romantic than a celebration of the easiest kind of love – self love? Barcelona-based designer Francesc Moret Vayreda has made “having an intimate rest” or “a date with Pamela Handerson” into a tech-fuelled competitive sport, with his onanism-oriented app, Fap Fapp. The app, as Francesc explains on his site, is named from the onomatopoeia “fap fap fap” (the sound of male masturbation, he reckons), and encourages profuse phone-shaking. Unsurprisingly, the branding takes something of a phallocentric approach, using an extended “a” to form a cheeky willy graphic. The interface is black and pink, and Francesc describes the look and, er, feel as “a neutral graphic and visual code, always focussing on the elegance above the obvious.” Perhaps the sexiest part of the identity, however, lies in the straplines. “My brain? It’s my second favourite organ,” reads one. But another is perhaps the chat-up line to end all chat-up lines: “I’m such a good lover because I practise a lot on my own.”
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.