The best Hayward Gallery posters of the last 50 years

Whether we’ve been laying down on a pillow pair of trousers to gaze at Pipilotti Rist’s projections, diving among Martin Creed’s white balloons along with everyone else on Instagram or gasping in delight at Antony Gormley’s wee terracotta populous, the shows we’ve seen at the Hayward Gallery have been consistently among the best we’ve ever visited. And as is befitting for such an incredible institution, over its history the Hayward has been promoted by some equally incredible posters.

Designers to have created these over the past 50 years include Theo Crosby, Richard Hollis, Roger Huggett and Neville Brody, and the Hayward is now drawing together some of its favourites for a new book of posters selected by V&A curator of posters and prints Catherine Flood. Together, they act as a beautiful overview of experimental typography and impeccable graphic design from the last five decades, with each image looking as fresh and exciting today as it did at the time of the show it promotes.