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Holy Stereoscopes! A Nice Idea Everyday smash it for Bring me the Horizon

Date
4 February 2013

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With all this hoo-ha over Vine this week, I was reminded of how brilliant A Nice Idea Every Day were at the much spotlighted simple gif-like moving image technique. To my delight I found their new-ish promo showing off their now trademark stereoscopic technique for Bring me the Horizon, and it’s a belter. Forget what you’re watching on Vine – these guys wrote the book on engrossing repetition of still imagery.

A person holds up a bright red flare, creating a thick plume of smoke that drifts across a dark background. The scene is bathed in an intense, glowing red light.
Above

A Nice Idea Every Day: Bring Me the Horizon – Shadow Moses (still)

A person stands with their back to the camera in a vast, snow-covered landscape. They wear a dark, hooded cloak and blue trousers.
Above

A Nice Idea Every Day: Bring Me the Horizon – Shadow Moses (still)

A person in a dark blue jumper holds a microphone with both hands, their head bowed. The image is a layered collage, with blurred figures in dark clothing appearing in a snowy, white landscape.
Above

A Nice Idea Every Day: Bring Me the Horizon – Shadow Moses (still)

A person plays a drum kit in a snowy landscape under a deep blue sky. Thick clouds of pink and white smoke billow around them, partially obscuring their figure.
Above

A Nice Idea Every Day: Bring Me the Horizon – Shadow Moses (still)

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About the Author

Alex Bec

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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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