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Cracking art direction from HORT for new techno collaboration

Date
18 March 2013

Anyone familiar with the work of Eike Konig’s brilliant Berlin-based studio HORT knows they’re up there with the best of them. But even by their own sky-high standards this art direction for the first collaboration between techno musicians Marc Romboy and Ken Ishii is fantastic. Working across a special edition vinyl box set, CD, digital releases, a poster and apparel, HORT worked with photographer Michael Kohls to produce this striking visual language.

HORT said: “Our creative direction nods to music’s physical medium and the techniques involved in its production. Die-cuts make the LP and CD visible, through this method the missing piece becomes a key graphic element.”

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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HORT: Taiyo

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About the Author

Rob Alderson

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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