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A person wearing a cowboy hat and a green patterned shirt smokes a cigarette. They stand among other people in hats, with a metal fence and a cloudy sky in the background.

Jack Flame Sorokin’s photography is built on honesty, kindness and empathy

Thrashing the stereotypes of masculinity, the New York-based photographer aims to present a new type of narrative through his transcending work.

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Date
8 October 2021

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In one of Jack Flame Sorokin’s images, there’s a young man – a bull rider – caught in a candid moment between two cowboys on either side of him. A cigarette hangs loosely from his mouth, and his face is gently lit by the soft glow of the day. His hand touches the pocket of his western shirt, perhaps reaching for a lighter. “We can see him through the space between his peers as they look at him gazing off,” Jack tells us. “He looks angelic-like with a pose that makes me think of Botticelli’s The Birth Of Venus. He looks exceptionally graceful – a term I rarely hear applied to bull riders.”

What we’re observing is an image is from Jack’s ongoing series Rodeo Boys, a project that first began in 2017 and has since evolved into an in-depth documentation of the Madison County rodeo that takes place every other Saturday night atop a mountain. This series, like all of his works for that matter, examines the culture and definition of masculinity – a critique that’s especially relevant within the context of the rodeo. But rather than depicting his subjects in a stereotypically masculine fashion, Jack strives to lens them with empathy, nuance and kindness; an ethos that threads through all of his image-making, from numerous portraits to projects capturing farm life, sheep shearing and American youth.

Jack was born and raised in New York City by two professional artists. His father, who lived in Manhattan, worked as a creative director in advertising, while his mother lived nearby and worked as a freelance photographer. Influenced by their creative paths in life, it didn’t take long for Jack to pick up a camera. By the time he was 15, he started assisting celebrity portrait photographers and documentary filmmakers over the summer. Three years down the line and he’d received both the YoungArts award and The Scholastic Award for Young Artists and Writers. His success and skill in the medium led him to pursue photography at The Maryland Institute College of Art in Baltimore. Later, he decided to move to Marshall, NC in 2016 and commenced work on his freelance photography career. Now, alongside his personal endeavours, Jack has worked for a mix of clients including The New York Times and The Wall Street Journal among others.

A shirtless person stands in a grassy field, looking directly at the camera. They wear camouflage trousers and a dark belt, with small specks of dirt across their chest and stomach.
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Jack Flame Sorokin: Portrait (Copyright Jack Flame Sorokin, 2021)

When it comes to the specific cadences behind his work – his personal work specifically – Jack pays close attention to his subjects. “Recently, it feels like the common denominator in my work is a desire to dispel ways of thinking, whether it be about men or any other person I meet,” he tells us. “So, I’m out photographing all of these young men because I think they’re often portrayed as being one-dimensional and I’m trying to push against that.” As a result, Jack focuses on the lives of boys and men as his subject matter. “You could say my agenda is to find and appreciate the nuance in the people I meet,” he adds. “My other passion is the environment, climate change and our role as stewards of this earth.” The latter can be seen amongst his ongoing project Controlled Burns, a series documenting the controlled burns across western North Carolina in the spring of 2020.

In The Last Days of Summer, Jack has documented the daily antics of Raphaël and Madison, a couple based in Cognac, France. Within the series, friendly portraits are dispersed amongst sun-drenched landscapes and exterior shots of the southwestern town. His subjects are laid bare in front of the lens, and the audience is able to pick up on the subtleties that make them who they really are, and how they feel about one another. In one particular image, the couple stands in front of Jack’s camera with a curtain of leaves forming the backdrop. “They were starting the school year the day after I made this portrait of them,” he says. “What I love about this image is how the light first directs our eyes towards their faces. We see the clear contrast between their facial expressions, but then the eyes are drawn down to her hands which add a deeper tension to the many ways this portrait can be read. There are lots of layers to the body language in this image and I love that.”

Jack’s photography is open-ended, often leaving the viewer to decide what the true meaning is behind his imagery. Whether it’s through the subtleties of a gesture, a hazy summer’s sky or the soft gaze of a subject, his work transcends us all into a specific time, place or moment – something that can only be achieved through great skill and sensitivity towards the shoot at hand. “I’m driven by an agenda to see the world and all the people in it with honesty and kindness,” he adds. “I hope my audience sees the people I photograph with a new level of nuance and empathy for their lives.”

A person wears a wide-brimmed, cream-coloured cowboy hat that casts a deep shadow over their eyes. They are dressed in a dark, textured shirt against a pale blue sky.
Above

Jack Flame Sorokin: Rodeo Boys (Copyright Jack Flame Sorokin, 2021)

A person wearing a protective metal face mask and a plaid shirt looks through the cage. Another person reaches down to adjust the helmet, which features the “Bauer” logo.
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Jack Flame Sorokin: Rodeo Boys (Copyright Jack Flame Sorokin, 2021)

A person stands in front of a carnival game booth called “Fastball”. A colourful backdrop shows a stylised baseball player and the text “Guess The Speed Of Your 3rd Throw And Win!”.
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Jack Flame Sorokin: Portrait (Copyright Jack Flame Sorokin, 2020)

A person in firefighting gear stands in a field of dry grass as thick white smoke billows around them. In the background, a few houses sit beneath a sky filled with heavy, orange-tinted smoke.
Above

Jack Flame Sorokin: Controlled Burns (Copyright Jack Flame Sorokin, 2020)

A person wearing a straw cowboy hat and a dark patterned shirt looks directly at the camera. They stand beside a red metal fence, with other people in cowboy hats gathered behind them at dusk.
Above

Jack Flame Sorokin: Rodeo Boys (Copyright Jack Flame Sorokin, 2021)

Two people lean against a corrugated metal wall. One wears a cowboy hat, a checked shirt and jeans, while the other wears a camouflage T-shirt and denim shorts.
Above

Jack Flame Sorokin: Rodeo Boys (Copyright Jack Flame Sorokin, 2021)

Orange flames burn through dry, golden grass on a hillside. Behind the fire, the ground is charred black and covered in burnt vegetation.
Above

Jack Flame Sorokin: Controlled Burns (Copyright Jack Flame Sorokin, 2020)

A person wearing a wide-brimmed straw cowboy hat and a blue and green checked shirt. They look directly at the camera, with a shadow falling across half of their face.
Above

Jack Flame Sorokin: Rodeo Boys (Copyright Jack Flame Sorokin, 2021)

Two people stand side by side against a dense wall of dark green foliage. One wears a black Nike T-shirt and trousers, while the other wears a striped jumpsuit.
Above

Jack Flame Sorokin: The Last Days of Summer (Copyright Jack Flame Sorokin, 2021)

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Jack Flame Sorokin: Rodeo Boys (Copyright Jack Flame Sorokin, 2021)

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About the Author

Ayla Angelos

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Ayla is a London-based freelance writer, editor and consultant specialising in art, photography, design and culture. After joining It’s Nice That in 2017 as editorial assistant, she was interim online editor in 2022/2023 and continues to work with us on a freelance basis. She has written for i-D, Dazed, AnOther, WePresent, Port, Elephant and more, and she is also the managing editor of design magazine Anima. 

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