You know what people don’t use enough? Initials. Americans have the right idea, liberally sprinkling their names with single letters (i.e. Hunter S Thompson, F Scott Fitzgerald) but us Brits have never quite got the hang of it. There’s a reductive confidence to stripping away all but the first letters of your names, discarding the supplementary vowels and consonants and saying, this is me, unaffected, bold and uncompromising. Of course some letters are undeniably weaker than others (you know who you are F) but when Luciana Britton Newell came to naming her art direction and graphic design studio, she knew she was onto a winer with LBN.
The Central St Martins grad who previously held senior design positions at Burberry, Aquascutum and Vivian Cipolla has just launched her new website, and as well being a thing of simple beauty in and of itself, it’s full to bursting with a host of eye-catching projects across print, web and identity design.
LBN is not about faddish bells and whistles, but clean, crisp, communicative design, where composition takes on a choreographic quality.
- Contra Journal shines a light on visual responses to conflict and migration
- The complex and unique relationship of sisterhood as captured by Sophie Harris-Taylor
- “I like to retreat into a world that isn’t defining an ideal form”: meet artist Emma Kohlmann
- Artist Melissa Kitty Jarram is updating Greek myths for 2018
- Graphic designer Sam Wood’s personal practice is dictated by his own frameworks and rules
- Supermundane comes over all nostalgic for latest series I Know It’s Over
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- Muji to open “anti-gorgeous, anti-cheap” hotels in China and Japan
- Pee on this Ikea print ad, and if you’re pregnant, you get a crib half price
- School teacher fired for showing nude paintings in an art lesson
- Pop superstar Justin Bieber turns painter with first original piece, Calvary
- Paris Syndrome: photographer Francois Prost explores a replica city in China