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An illustration of a yellow pug sitting on a pink rug, surrounded by toys and a mug. The text at the top reads “Don’t hug the Pug”, with credits below for writer Robin Jacobs and illustrator Matthew Hodson.
An illustration of a yellow pug sitting on a pink rug, surrounded by toys and a mug. The text at the top reads “Don’t hug the Pug”, with credits below for writer Robin Jacobs and illustrator Matthew Hodson.

Matthew the Horse illustrates the sweetest story of a child desperate to hug a pug

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Date
5 April 2019

Matthew Hodson, known to us and most illustration fans as Matthew the Horse, has illustrated the sweetest new children’s book: Don’t Hug The Pug. In Matthew’s signature wide-eyed and textured style this “short, silly story” by Robin Jacobs is one with such high levels of cute that it warmed our hearts, leaving us desperate to know why this pug cannot be hugged.

Contacted by publishers Cicada Books, Matthew was asked to illustrate Robin’s text into a conversational piece between a baby and parent. Matthew too is a parent which led the project to incidentally become quite a personal one: “My son was crawling around the house as I drew these pictures so I’d be lying if I said the boy in the book isn’t a version of him,” says the illustrator. “The toys on the floor are mostly toys my son has, his nappies look like that and his hair is curly in the same places.” Already providing consistent visual inspiration, Matthew took the opportunity to see the world from his son’s eyes, “reviewing all the ways I found myself getting down on the floor to get on his level and thinking I’d draw such positions! Great research!”

The pug too – who if full of mischievous character – is based on someone Matthew knows. Following “lots of development sketches, lots of Google image exploration,” the illustrator then remembered Bart, “a charming, hairy gentleman I used to be flatmates with,” he tells us. He continues that those who may be from the Leeds area and know Bart will recognise “it’s all in the snout.” With reference points decided for the characters, in terms of illustration style Don’t Hug the Pug sees Matthew “trying to let my lines get more gestural, loose and perhaps even a bit uglier in an attempt to carry more charm,” he describes. “So drawing pugs was a great opportunity to explore this further.”

And, while this book doesn’t use Matthew’s own writing – the illustrator’s last book saw him writing short poems combined with his illustrations – it’s a book he’ll always remember. “I very much enjoy the sense of connection between the dad and the baby,” he concludes. “I guess it’ll always remind me of those early days with my son. Gah, what a softy. Pipe down dad.”

An illustration of a child sitting on a pink rug, looking towards a person walking past. A pug dog, a toy car, a basketball and a pair of socks are scattered across the floor.
Above

Don’t Hug The Pug

An illustration of a person with a beard talking to a child on a light blue floor. A speech bubble from the child reads “Bug!”, while the person responds, “You can hug the bug but don’t hug the pug.” A small blue insect and a yellow pug dog are also present.
Above

Don’t Hug The Pug

An illustration of a person with a beard leaning towards a child. A speech bubble above them reads “Don’t hug the pug!”.
Above

Don’t Hug The Pug

An illustration of a child in a nappy lunging towards a pug. A bearded person looks on with a worried expression, while a speech bubble above the child reads “Pug!” and another reads “No... please dont!”.
Above

Don’t Hug The Pug

An illustration of a yellow pug sitting beside a person who is leaning over with their head in their hand. A speech bubble from the dog reads “Hug!” while a smaller one from the person reads “Sigh...”.
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Don’t Hug The Pug

An illustration of a person and a child sitting side by side against a pale blue background. Wavy, smoke-like lines drift around them, while a small toy car and ball lie nearby.
Above

Don’t Hug The Pug

An illustration of a person with a beard and a child sitting together. Speech bubbles above them read “Oh” and “It’s not the pug...”.
Above

Don’t Hug The Pug

An illustration of a bearded person holding a child in a close embrace. Around them float a pug, a blue insect and a small slug against a pale blue background.
Above

Don’t Hug The Pug

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About the Author

Lucy Bourton

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Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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