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Two black and white posters for the “Integrated 2015” biennial international art and design conference. Each features bold typography and distorted, optical-art patterns of swirling black and white lines.

Mirror Mirror’s monochrome mastery on posters and identity work

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Date
28 October 2015

Blithely glossing over the connotations their studio name has with an evil queen, Antwerp-based design agency Mirror Mirror instead reckons that its “focus is to make brand image a true reflection of creative vision.” Cheesy taglines aside, there’s certainly some lovely work up on their site. The hypnotic poster designs in monochrome are particularly striking, and were used to advertise the Integrated Antwerp biannual international design conference. Elsewhere the studio has again used a black and white palette in a slick visual identity project for designer boutique store Louis, which uses textured typography to beautiful effect.

A black and white poster for the “Integrated 2015 Biennial International Art & Design Conference”. The bottom half features a distorted, 3D optical illusion of black and white stripes and checkers. Text at the top lists the event organisers and a long line-up of speakers.
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Mirror Mirror: Integrated Antwerp posters

Three identical posters for the “Integrated 2015” art and design conference are displayed in a tiled underground station. Each poster features bold black typography and abstract, optical-art patterns in black and white.
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Mirror Mirror: Integrated Antwerp posters

A high-contrast black and white pattern of irregular, organic white shapes on a black background. The shapes resemble splatters or a microscopic view of cells.
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Left

Mirror Mirror: Louis

A black and white abstract image featuring a dense, splattered pattern of organic shapes. The word “Faith” is written across the centre in a bold, serif typeface, partially obscured by the pattern.
Two white business cards are laid out on a grey background. One card features a dense, abstract black pattern, while the other displays the name “Louis” above a list of fashion brands.
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Mirror Mirror: Louis

A square white card features a delicate black line drawing of tangled branches forming a circular void. The letters “L”, “O”, “U”, “I”, and “S” are spaced around the illustration, with the name “Louis” printed in the bottom left corner.
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Left

Mirror Mirror: Louis

An open magazine displays a page with four photographs of a small, simple building nestled among tall, thin trees. Below the images, the name “Louis” is printed in a large serif typeface.

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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