A postage-inspired identity for Berlin gallery Neumeister Bar-Am

Eschewing the usual white-paged minimalism, Berlin gallery Neumeister Bar-Am boasts a charming identity inspired by all things postage. The gallery is housed in an old Post Office space, and Slovenia-born, Berlin-based designer Neven Cvijanovic of Floor5 chose to look to its former home in designing the identity, using a colour scheme referencing that of the Deutsche Post, working with art director Marek Polewski on the project. The flexible identity system uses icons that recall mail stamps that adapt to each show for use on invites; while other collateral like stationery and business cards are more pared-back. It’s great how the theme is subtle, yet direct – especially in little touches like the yellow tape.