Giving his first talk as a Pentagram partner and newly relocated Londoner, German graphic designer Sascha Lobe joined us at Nicer Tuesdays August. “I’m totally new here, and I have to adapt,” Sascha explained to the audience. “I want to use this talk to say goodbye to something, and say hello to something new.”
Talking through his studio’s work in Stuttgart over the last ten years, Sascha has worked for all kinds of clients in all sectors, “so we did, basically, what a classic graphic design studio wants to do.” However, a body of work the studio is well-known and often praised for is its collaboration and ongoing relationship with the Bauhaus archive. During his talk, Sascha took us through his work with the archive applying typefaces to posters and architectural projections.
Beginning by looking through the archive Sascha’s studio picked up on the qualities of Bauhaus it should communicate in a visual identity. The fact the movement had “no preconception” for instance, or how it was “experimental and searching, groundbreaking,” but often it was open and had an unfinished tendency to the work which was “vital, brave and nervous, all at once. In turn, the studio created an identity now synonymous with the movement by channelling that spirit into it, rather than grabbing “a certain picture”.
- Photographer Craig Gibson shows his strength for putting strangers at ease
- Park magazine's first issue explores the theme of "the copy" in every walk of life
- “Less is enough”: New York’s Edition Studio on graphic design as an editing process
- Michael DeForge explores performing as a "healthy" person in his newest comic, Stunt
- Meet Jul Quanouai, the illustrator making two opposite styles work together
- Forth and Back releases a new book, comprising frozen imagery sourced from Google Earth
- Pentagram rebrands Warner Bros. with a “sleek and clean” update to its shield logo
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Viktor Hübner photographs American anxieties amongst a shifting political environment
- Jiří Makovec’s photographs meander between the personal and the universal
- Berlin Wall graffiti is made into a typeface to warn how "division is freedom's biggest threat"