Giving his first talk as a Pentagram partner and newly relocated Londoner, German graphic designer Sascha Lobe joined us at Nicer Tuesdays August. “I’m totally new here, and I have to adapt,” Sascha explained to the audience. “I want to use this talk to say goodbye to something, and say hello to something new.”
Talking through his studio’s work in Stuttgart over the last ten years, Sascha has worked for all kinds of clients in all sectors, “so we did, basically, what a classic graphic design studio wants to do.” However, a body of work the studio is well-known and often praised for is its collaboration and ongoing relationship with the Bauhaus archive. During his talk, Sascha took us through his work with the archive applying typefaces to posters and architectural projections.
Beginning by looking through the archive Sascha’s studio picked up on the qualities of Bauhaus it should communicate in a visual identity. The fact the movement had “no preconception” for instance, or how it was “experimental and searching, groundbreaking,” but often it was open and had an unfinished tendency to the work which was “vital, brave and nervous, all at once. In turn, the studio created an identity now synonymous with the movement by channelling that spirit into it, rather than grabbing “a certain picture”.