Photography: Ronald Dick makes mascots sexy for Green Soccer Journal (NSFW)
Anyone’s who’s ever been to a football match will have witnessed the scourge of the club mascot. Dreamt up by some marketing committee to add to “the match day experience” through their “hilarious” japery, these oversized, cuddly totems are the stuff of nightmares; giant swans or bumble bees with sewn-on rictus grins doing the Gangnam Style dance in the centre circle. But you can always rely on the fine folk at the Green Soccer Journal to find an interesting angle on all things footy, and for their upcoming issue they commissioned photographer Ronald Dick for this sexy shoot with a difference. Purporting to show what lies beneath the costumes, it’s in reality a playful swipe at our own expectations and a nicely jarring collision between high fashion and lowbrow populism.
Ronald Dick: Mascots for Green Soccer Journal
Ronald Dick: Mascots for Green Soccer Journal
Ronald Dick: Mascots for Green Soccer Journal
Ronald Dick: Mascots for Green Soccer Journal
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.









