Digital agency Sennep has long maintained that the key to its success is in experimentation; taking the time to play and try and test and tinker with the possibilities of digital. Sometimes it feeds into client work like projects for the London Symphony Orchestra, sometimes it informs incredible self-initiated projects like the Digital Dandelion. Now, Sennep has launched a new platform so that we can join in with the fruits of their play, called Sennep Seeds. According to the agency, it showcases “an evolving collection of experiments that explore coded-motion, interactivity and visual expression.”
Sennep goes on: "We believe play and discovery is a crucial part of the design process. Being able to grow ideas that stem from creative-coding or pure aesthetics helps us to explore concepts from a different starting point than a typical design brief. Individual seeds can exist as playful curiosities in their own right but also have the potential evolve into more developed projects and ultimately feed into client work.”
And who can resist toying about with those cute little critters, or jiggling about in a sort of virtual primary coloured ping pong?
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.