The Sound Word Index might just be the best idea you’ll hear about all week, nay, month. It has been brilliantly realised by two Royal College of Art grads, Blanche de Lasa and Stina Gromark, in an easily navigable site with the familiar, communication-happy graphics of a trusty dictionary. But this is no Queen’s English, “aardvark” to “zyzzyva” affair. This is the ultimate reference for a new onomatopoeic and emotive vocabulary that infuses our digital messages with “an expressive and resonating language.”
I.e. “bOooOring” – “Really annoying or really boring FOR EXAMPLE ‘Stop looking at Facebook, it’s bOooOring’.” These sonic synonyms are understood by Rhythm (“in which the meaning is emphasised by the repetition of letters, syllables, words, or interjections”), Sound (in which the spelling directly translates the way the word would be said aloud. They can be interjections, written demonstrations of an accent, or a way of writing slang expressions"), and Volume (“in which their spelling characteristics convey the intensity of their sound through their typographical forms”). As well as the literal sound-word translations, there is a particularly emoticon index that sensitively scales the nuances of a smiley face from “big realisation” to “hesitating really a lot.”
To top it all, your own word might be submitted so each texter/emailer who holds their own unique emotional vernacular, might share their language with the wide (web) world. Bleeeeurgh.
- Francesca Allen on using photography as a means of self-expression
- Review of the Year 2018: Back to Back with Joey Yu and Olimpia Zagnoli
- Ram Han’s work continues to rekindle images of childhood nostalgia
- Sophy Hollington on learning to be creatively fulfilled while earning a living in 2018
- Same Paper and KangHee Kim's latest book is a golden journey from dawn to dusk
- We ask Duncan Cowles to create the ultimate Christmas ad, using only Adobe Stock and some expert advice
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Pop culture powerhouse Bryan Rivera's 2018 in graphic design
- Don't worry, be angry: how politics and creativity collided in 2018
- Shun Ishizuka's designs combine Western design influences for a Japanese context