Life advice Google might give you in this Studio Moniker film
- Date
- 12 April 2012
- Words
- Rob Alderson
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You know who’s arrogant? Google, that’s who. Under the passive-agressive cloak of pretending to help you, it’s always trying to finish your sentences and correct your spelling (“Did you mean…” Well yes, but that’s not the point.) But rather than shouting expletives at their screen, Luna Maurer, Jonathan Puckey and Roel Wouters at Studio Moniker used Google’s presumptive nature as the basis for this film. They typed in “How not to…”, saw what Google guessed they were going to ask and then turned it into the script with a proscriptive twist.
It’s long but oddly compelling and a wry comment on moral codes as understood by an algorithm.
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.