So you will probably know by now that we have helped Selfridges celebrate their Word Words Words season by constructing a 14 foot high fortune-telling Word-a-Coaster in their showpiece window. But we wouldn’t blame you if you’re still a little baffled by the whole project. What? How? Why? Why It’s Nice That, why? Well fear not because thanks to our ace new video intern Jai Rafferty we have created this small little video featuring our director Alex Bec talking all about his weird and wonderful creation…
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.