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An animation in which a 3D black tubular form morphs from the letter “R” into the letter “K”. The figure is set against a plain, textured white background.

Meet graphic designer Tor Weibull and his tubular metal typography

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Date
28 July 2017

Swedish graphic designer Tor Weibull’s education and practice features an impressive back catalogue of institutions and studios.

Growing up in the Gotland, an island in the Baltic, he moved to Gothenburg to study graphic design at HDK and studied visual communication for a semester abroad at ZHDK in Zurich which, “had a big influence on the work I’m doing today,” he tells It’s Nice That. While studying, Tor also did an internship at Lundgren + Lindqvist and won Adobe’s Nordic Creative Talent Award in 2015. Since graduating in 2016 he has begun working at Studio Claus Due, alongside his own projects and is working on an “exciting project for and with my friends Anny and Tim, who run the studio Wang & Söderström”. This autumn, Tor will begin a master’s in type design at prestigious design school, Ecal.

Type design is an area in Tor’s portfolio where his work becomes excitingly experimental. A recent example of this is Reflective Fascination, a publication which sees the designer create type resembling bent metal tubes. “The nature of metals has fascinated mankind over the centuries, since these materials provided people with tools of unsurpassed properties both in war and in their preparation and processing,” Tor explains. “How would we survive without metals today, it is everywhere. It’s in your pocket, in our bodies and even in this publication. If the old hip hop group Aphrodelics only knew how their song Rollin’ on Chrome is for today’s modern society, because the world is literally rollin’ on chrome and other metals.”

The publication was created for a photo book exhibition, Book on the Fritz, where Tor “created metal letters for the book headers, with the intention of creating the fake experience of being bent metal photographed from above,” says the designer. “The process of drawing the letters was quite hard and I was struggling. I started by doing tests, bending steel wires to see how I could form and shape the material into letters.” Next, the designer bulked out the thin material, drawing vector lines to add an extra thickness. “The most time-consuming part was adding shadows and highlights, which give the appearance of being made from metal. Since I had no clue how to use 3D programmes such as CAD, I simply painted all the shades and highlights.” Modestly, Tor admits, “the lighting isn’t 100% realistic, I’m well aware of that, and I’ve increased the highlights and shadows in some places where it was necessary to strengthen the shape of the letter in order for it to be more obvious for the observer or reader”. The designer’s work with shadows is elevated when Reflective Fascination is printed using risograph, where the grainy texture lifts the type off the page.

A white card features a blue, 3D rendered letter “R” resting on a smaller white slip of paper. Text at the top and bottom of the card reads “Metal Objects”, “Silver”, “Copper” and “Lead”.
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Tor Weibull: Reflective Fascination

An open book shows a page titled “PEELER” with a short descriptive text. The opposite page features a blue-toned image of a vegetable peeler resting on a flat surface.
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Tor Weibull: Reflective Fascination

An open book shows a page titled “SPOON” with a block of descriptive text. The opposite page features a blue, high-contrast image of a spoon.
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Tor Weibull: Reflective Fascination

An open book shows a spread about a “Cheese Slicer”. The left page features a bold title and descriptive text, while the right page contains a blue-toned image of a cheese slicer.
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Tor Weibull: Reflective Fascination

An open book displays a two-page spread with bold, blue hand-drawn lettering. The text reads “ROLLIN’ ON CHROME”, split across the pages.
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Tor Weibull: Reflective Fascination

An open book shows a page titled “PLUG” with a detailed history of electrical connections. The opposite page features a photograph of a blue power cable with a plug at each end.
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Tor Weibull: Reflective Fascination

A white booklet lies on a crumpled grey surface. The cover features the words “REFLECTIVE FASCINATION” in a black sans-serif typeface, with some letters shifted and layered in blue.
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Tor Weibull: Reflective Fascination

Five white cards are scattered across a plain background, each featuring a single 3D metallic letter. Together, the letters spell “PHOTO” in a fluid, tubular style.
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Tor Weibull: Reflective Fascination

A 3D render of the word “surreal” spelled out in distorted, tubular black letters. The characters are scattered across a plain light grey background.
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Tor Weibull: Reflective Fascination

A 3D render of the words “THIS OR THAT” stacked vertically in a metallic, tubular typeface. To the right of the first line is a rough piece of ore, and beside the third line is a silver coin.
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Tor Weibull: Reflective Fascination

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About the Author

Lucy Bourton

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Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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