With Richard Turley now utilising his skills for the betterment of MTV’s creative offering, Bloomberg Businessweek has been left in the hands of his two former proteges, Rob Vargas and Tracy Ma. Rob’s work is already pretty well known by devotees of the title, but Tracy’s is arguably the most experimental of anyone working for a global publication like Businessweek. Her use of layout and typography is arresting to the point of distraction, but is always used in a manner that serves the story first and foremost. Similarly her aesthetic choices often feel informed by a lifetime spent online, with brash colours, textures and stock imagery proliferating her spreads – which for a title that deals with the politics and economics of the digital age feels impeccably on point.
While we’re keenly watching the future development of Bloomberg under Tracy and Rob’s direction, we also wanted to look back and see what Tracy’s been up to in recent months. Needless to say the results are impressive.
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