Sam Pilling won an army of fans thanks to this video for SBTRKT’s Wildfire and as such may just be the one to beat in the UK Music Video Awards Best New Director category. He quite often works with a gritty urban aesthetic, but nothing is ever quite as it seems – a skill exemplified in this track for Wretch 32.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

