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Music Video: Fashion, music, sex, booze in thousands of GIFs make up this video

Date
4 November 2013

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Now I’m not usually one to quote press releases, but when a phrase as juicy as “a global party where everyone is dancing along to the end of the world” crops up, it begs to be repeated. The phrase is used to describe We Are Shining’s debut single directed by the Mill+’s fabulously talented Carl Addy and the video really doesn’t disappoint. The three minutes sees a tumblr exploration of hundreds of psychedelic, schizophrenic GIFs spliced together for an overall effect that literally had me on my feet. This single-handedly proves the worth of a stunning music vid to draw attention to new music – I for one cannot wait to hear what’s next for We Are Shining.

An illustration of three stylised, wide-eyed faces against a red background. A central white outline of a face is set within a yellow diamond, flanked by a purple face on the left and a green face on the right.
Above

We Are Shining: Wheel

A 3D render of abstract, geometric shapes with a glitchy, chromatic aberration effect. The forms are layered over a blurred portrait of a person and a dark background patterned with small crosses.
Above

We Are Shining: Wheel

Two people pose together in a dimly lit setting, wearing coordinated pink and black outfits. The image has a grainy, saturated quality with a purple tint.
Above

We Are Shining: Wheel

A digital collage featuring two hands held open, with glowing red and green lines flowing from the palms. A brain floats above the hands against a dark purple background.
Above

We Are Shining: Wheel

A collage featuring a figure’s torso against a vibrant orange background. A dark blue geometric pattern is laid over the centre of the body.
Above

We Are Shining: Wheel

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About the Author

Alex Bec

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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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