It’s Nice That In Depth: how to wield the power of fan culture in design

The Fandom Edition

Nobody cares more than a fan. Cultivating a community can be instrumental to the success of a musician, TV show, game or brand – a loyal, attentive audience, somewhat immune to the flippancy of changing trends and markets, in it for the long haul. But what role can design and creativity play in building a fandom, and (perhaps more importantly) keeping it alive?

For this edition we look at everything from fan-made design to brands trying to tap into the superfan economy, speaking to experts about how to do it authentically and looking at what happens when subcultures truly take the reins.