Bureau Borsche has created the new website for French luxury fashion house Balenciaga, as part of its refreshed direction. In 2015, Georgian designer Demna Gvasalia was brought in to inject the brand with a “breath of fresh air”, taking his “norm core aesthetic and mundane brand-abstractions” to Balenciaga’s runways.
Bureau Borsche has worked with Demna to emulate this shift on its digital platforms by creating a new website that aims to be “utterly brilliant in its simplicity and superbly user-friendly”. The Germany-based studio, founded by Mirko Borsche, has stripped back the website’s elements completely and the result is a basic grid system that guides customers through Balenciaga’s collections, leading to a “fast and fun” check-out in its online shop. There’s little brand presence, with Balenciaga’s logo appearing modestly in the top left corner and imagery is focused purely on the products, creating a uniform, catalogue-like design.
- “I’m a believer in form”: Geoff McFetridge on his new book of introspective drawings
- A rundown of our Nicer Tuesdays highlights of 2018
- Eight creatives from around the world tell us what made their city tick in 2018
- “Are we all avatars now?” asks digital painter Zak Keene
- Mohamad Abdouni on documenting an “important time in Arab queer culture”
- MUJI talks us through the brand’s famously minimal design aesthetic
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Laughing at the world of graphic design with Tracy Ma
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- The animated short giving Isle of Dogs a run for its money
- Caleb Halter's instinctual design practice produces considered and refined work