Bureau Borsche has created the new website for French luxury fashion house Balenciaga, as part of its refreshed direction. In 2015, Georgian designer Demna Gvasalia was brought in to inject the brand with a “breath of fresh air”, taking his “norm core aesthetic and mundane brand-abstractions” to Balenciaga’s runways.
Bureau Borsche has worked with Demna to emulate this shift on its digital platforms by creating a new website that aims to be “utterly brilliant in its simplicity and superbly user-friendly”. The Germany-based studio, founded by Mirko Borsche, has stripped back the website’s elements completely and the result is a basic grid system that guides customers through Balenciaga’s collections, leading to a “fast and fun” check-out in its online shop. There’s little brand presence, with Balenciaga’s logo appearing modestly in the top left corner and imagery is focused purely on the products, creating a uniform, catalogue-like design.
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Get to know the fluid work of graphic designer, Steffen Hotel
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity