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A mood board pinned to a white wall, featuring a collection of images, sketches and notes related to Arsenal Football Club. Photographs of the stadium, team logos and the word “HOME” in large letters are arranged alongside hand-drawn architectural diagrams.

David Rudnick delves deep into Arsenal history for new Emirates Stadium designs

Reuben Dangoor and Jeremy Deller have also created artworks for the stadium, collating hundreds of handmade supporter banners, flags and club references in the process.

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Date
12 January 2023

Arsenal has enlisted some of the biggest names in art and design to overhaul its home stadium. The project, almost a year in the making, culminates in eight new works by David Rudnick, Reuben Dangoor and Jeremy Deller that will cover the exterior of Emirates Stadium from today (12 January) for the coming months.

While each artwork is distinguished by its own theme, the designs all reference the club’s history, culture and community in some way. For example, Come To See The Arsenal features a bespoke typeface taking inspiration from Highbury as “The Home of Football”, a press release explains. The typeface is a modified version of Arsenal’s Northbank font, itself based on the lettering found across Highbury’s East Stand.

The stories behind other artworks are varied, with many involving detailed archival research into the club’s visual history. In one case, players are depicted in the neoclassical style of French revolutionary paintings alongside cannons in reference to the club’s identity, which has featured cannons since 1886. Elsewhere, We All Follow The Arsenal is a dense, typographic addition, harnessing the technique of tapestry to show off over 150 official supporter banners spanning all continents. In total, it collates 187 individually photographed handmade banners and flags to represent Arsenal supporter groups globally.

A collage of dozens of red, white and blue Arsenal football club supporters' flags from around the world. The flags feature the club's crest and names of various countries and cities, including “Nigeria”, “Indonesia” and “Georgia”.
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Jeremy Deller / Reuben Dangoor / David Rudnick: We All Follow The Arsenal (Copyright © Arsenal F.C., 2023)

“Across the eight pieces of art we hope we've created something for everyone,” says Rudnick. “The type-based designs implement typefaces from a project we've been undertaking with the club and the supporters’ workshops, to craft a set of voices incorporating both patterns and symbols synonymous with Arsenal, and a clean typographic system that shows how our values are present not just in the future we are building, but all the way to the club's origins in Eighteen Eighty-Six.”

Rudnick, Deller and Dangoor collaborated directly with Arsenal supporters to develop each artwork and corresponding theme, hosting workshops and shaping contributions from over 100 Arsenal supporters, club legends and staff.

A red banner features the year “1886” in large, white block numerals. A dark maroon ribbon draped across the numbers reads “ALWAYS FORWARD” in gold capitals.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Eighteen Eighty-Six (Copyright © Arsenal F.C., 2023)

An illustration of a white building with red shutters and doors. Figures stand in the windows and on a balcony, while a banner reads “ARSENE KNOWS”.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Remember Who You Are (Copyright © Arsenal F.C., 2023)

A red banner featuring the Arsenal football club crest in the centre. White text reads “Welcome to North London” on the left and “Home of the Arsenal” on the right.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Come To See The Arsenal (Copyright © Arsenal F.C., 2023)

An illustration of two groups of football players in red and white kits running across a green field. They run towards two large flags that read “OPPORTUNITY” and “GREATNESS” against a dramatic red sky.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Future Brilliance (Copyright © Arsenal F.C., 2023)

A painting of Arsenal football players and staff posed around two large gold cannons. They stand against a dramatic red and white sky, flanked by flags that read “Victory Through Hard Work” and “Victoria Concordia Crescit”.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Victoria Concordia Crescit (Copyright © Arsenal F.C., 2023)

A gallery installation featuring large banners and posters dedicated to Arsenal football club. A yellow banner reads “Good old Arsenal / We’re proud to say that name / While we sing this song / We’ll win the game!”, while a red banner below reads “Ooh...to be / Ooh to be a / Ooh to be a Gooner!”.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Exhibition for Emirates Stadium designs (Copyright © Arsenal F.C., 2023)

A gallery wall covered in Arsenal football club memorabilia and design sketches under a large heading that reads “BEHIND THE DESIGN”. To the right, a screen displays “EMIRATES STADIUM ARTWORK” amidst a grid of colourful posters and banners.
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Jeremy Deller / Reuben Dangoor / David Rudnick: Exhibition for Emirates Stadium designs (Copyright © Arsenal F.C., 2023)

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Jeremy Deller / Reuben Dangoor / David Rudnick: Exhibition for Emirates Stadium designs (Copyright © Arsenal F.C., 2023)

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About the Author

Liz Gorny

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Liz (she/they) is the senior editor at Insights, a research-driven department within It’s Nice That. They previously ran the news section of the website. Get in contact with them for potential Insights collaborations or to discuss Insights’ public-facing reports.

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