Do The Green Thing launches alternative gifting system to tackle climate change

7 December 2016

Pete Fowler: Why Santa must die for Do the Green Thing

The fifth issue of Do The Green Thing, “a public service for the planet that uses creativity to tackle climate change”, opposes the overconsumption that takes place at Christmas. Founded by Pentagram partner Naresh Ramchandani, Do The Green Thing posts an issue challenging the “unsustainable status quo through long-form arguments and creative provocations” every two months.

In the run-up to Christmas it has launched Why Santa must die, an alternative gifting system that encourages “everyone to go giftless by Ungifting the people you care about and and giving them some of your precious time instead”. To address the issue Naresh has written a polemic exposing “the level of unchecked festive consumption and eviscerates the ultimate symbol of capitalist Christmas – Santa.” The piece is accompanied by an illustration by Pete Fowler.

By Ungifting, Do The Green Thing says we are providing an “alternative to the billions of unwanted candles, bath bombs, novelty ties, socks and other impersonal gifts that are unthoughtfully given, ungratefully received and unceremoniously thrown away every year”. This is a reaction to research that claims the average millennial Londoner will spend £767 on Christmas presents this year and that “Britons receive £2.4 billion worth of unsuitable Christmas presents every year”.

You can send a personalised Ungift Card here. “It’s easy, it’s green and it’s free.”

Share Article

About the Author

Lucy Bourton

Lucy (she/her) joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019 she was made deputy editor and in November 2021, became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.