Edgar Wright directs Beck's new music video starring Alison Brie
- Lucy Bourton
- 29 March 2018
Edgar Wright has directed Beck’s latest video for album title track, Colors. Starring Beck and actress Alison Brie, the short is a fully choreographed video, with dance routines designed by Ryan Heffington.
The video matches the colour palette featured on Beck’s Colors record sleeve, as the dancers’ outfits and the backdrop repeatedly switch between yellow and blue. Cropping up between the group is Beck and Alison dressed in white, edited to appear monochrome among the cast of vibrant dancers. Seamlessly edited, the backdrops switch consistently while both Beck and Alison mime along, interspersed with the choreographed dance moves kaleidoscopically altering throughout the short.
The music video is one of many Edgar has directed alongside his feature film and television successes including 2017’s Baby Driver, The Hitchhiker’s Guide to the Galaxy and Shaun of the Dead. It’s the director’s first music video since Pharrell Williams ft Daft Punk’s Gust of Wind in 2014.
The Colors video also follows a string of creative shorts released throughout Beck’s album campaign since its release in 2017. Previous videos have seen the musician collaborate with Jimmy Turrell, Laura Gorun and Brook Linder for single Dear Life, and filmmaking studio Canada for Up All Night, the winner of Best Alternative Video at the UK’s Music Video Awards last year. A sneak preview of Edgar and Beck’s collaration was hinted at when the director accepted an NME award for Best Film in February via video while on set with Beck, who crops up dancing in the background.
The full video for Colors is streaming on Apple Music, but a clip can be found on YouTube (below).
About the Author
Lucy (she/her) joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019 she was made deputy editor and in November 2021, became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.