Just in time for the weekend, we learned that Danish design agency Kontrapunkt has redesigned the can of Carlsberg Black Gold Pilsner.
The pilsner’s previous packaging was made up of a black and silver can with white wording and a red crown, details which have now been replaced entirely with a two-colour design in black and gold. Noteably, the brand’s logo has been shifted 90 degrees from horizontal to cover the height of the can, while the ring pull features a cut-out leaf.
“From the cool cat of beers to an overlooked lager in the Carlsberg range, Black Gold needed a facelift to revive its relevance,” Kontrapunkt says. “Paying homage to the historic Black Gold bottles, we designed a darker than dark can that reflects the bold and more full-bodied pilsner experience.”