Kontrapunkt redesigns Carlsberg Black Gold Pilsner can

21 July 2017

Just in time for the weekend, we learned that Danish design agency Kontrapunkt has redesigned the can of Carlsberg Black Gold Pilsner.

The pilsner’s previous packaging was made up of a black and silver can with white wording and a red crown, details which have now been replaced entirely with a two-colour design in black and gold. Noteably, the brand’s logo has been shifted 90 degrees from horizontal to cover the height of the can, while the ring pull features a cut-out leaf.

“From the cool cat of beers to an overlooked lager in the Carlsberg range, Black Gold needed a facelift to revive its relevance,” Kontrapunkt says. “Paying homage to the historic Black Gold bottles, we designed a darker than dark can that reflects the bold and more full-bodied pilsner experience.”


Kontrapunkt: Carlsberg Black Gold Pilsner


Kontrapunkt: Carlsberg Black Gold Pilsner

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About the Author

Bryony Stone

Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.

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