Ahead of one of the industry’s biggest weeks of the year, media agency Lucky Generals has released a campaign attempting to tackle the issue of sexual harassment in advertising.
It lands just as pretty much anyone who’s anyone in ad-land is gearing themselves up for an extended jolly under the sun on the French Riviera at the 66th instalment of Cannes Lions. Sorry, we mean “preparing themselves to participate in an internationally-renowned festival of creativity,” of course.
An “industry task force set up to report on and combat sexual harassment,” timeTO are dedicated to enacting real change within the advertising industry. It first teamed up with the media agency – whose previous clients include the likes of Budweiser, Under Armour, and Amazon – before Christmas party season last year.
The original work has now been joined by a new, Cannes-specific short film which highlights the unwanted attention that many delegates may find themselves subject to during the festival.
Cannes Lions are on board with the campaign, offering up prime digital signage real estate throughout the event’s duration. Industry insiders Campaign states that attendees will be proffered timeTo branded sun cream during their time at the festival, and that the anti-harassment messaging will be plastered over billboards at French airports.
Campaign quotes Lucky Generals’ founding partner Helen Calcraft as saying: “This is an industry spotlight moment for us to efficiently and effectively resurface debate post-launch, raise further awareness and directly impact behaviour. We need everyone to consider where they draw the line at Cannes."
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories