Publishing platform Medium launches its new identity
- Rebecca Fulleylove
- 8 October 2015
Long-form publishing platform Medium has just launched its new identity, which was created in-house with type designer Rod Cavazos from type foundry PSY/OPS. Spotted over on Design Week’s site today, the new logo sees an overlapping, geometric and adaptable “M”. It’s a stark contrast to the black and white “M” logo set in Stag font that they’ve had since 2012.
Medium art director Erich Nagler and designer Karen Jaimes say: “With Rod, we pursued the concept that our logo could be made of a series of interconnected ideas or shapes that, when joined together, would form a new thought… A logo that flows, unfurls, and builds like a great and memorable conversation.
“We began to see the four planes of the logo as overlapping strains of a conversation. A conversation whose tone and direction shift as the planes come into contact with each other.”
About the Author
Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.