UK-based fashion retailer Missguided has introduced a new diverse range of mannequins as part of its ongoing campaign, #makeyourmark, which champions body-positive self perceptions.
The new mannequins represent various different ethnic backgrounds and are featured with a number of naturally occurring body features like stretch marks and vitiligo. The high street brand has had the mannequins especially made with the help of in house make-up artists and will be exhibited in the brand’s two stores in London’s Westfield Stratford City and Bluewater Shopping Centre in Kent.
The ongoing #makeyourmark campaign first launched in December 2017 and features unretouched models, body-activists and bloggers. Missguided explains: “We are on a mission to inspire babes the world over to love themselves, for themselves to embrace your flaws, and to not strive for what the world perceives as perfection. Because fuck perfection, it doesn’t exist. We are making a pledge to never retouch our models perfect ‘imperfections’ out.” The campaign also quotes the women it features, one of which states: “My favourite part of my body is genuinely my stretch marks, after years of hating them, now I can actually see the beauty.”