Nexus studio director Felix Massie recreates Mr Benn in hand-drawn advert
- Lucy Bourton
- 17 July 2017
Nexus studio director Felix Massie has recreated beloved children’s television character, Mr Benn in two adverts for The Insurance Emporium.
A collaboration with creative consultants The Chase, the two shorts, Safari and Krakatoa, saw the director starting the project by using an analogue approach: “Mr Benn has a very specific wobbly line that can only really be replicated by drawing on textured paper, the same goes for his watercolour textures,” explains Felix. As a result the artist drew all elements of the advert by hand, using watercolours on drawing paper to create the animated texture Mr Benn is recognised for.
In reproducing a television character from the 1970s for modern day, creating an authentic advert was key. “We wanted to treat Mr Benn as if he had been cryogenically frozen for 40 years and has suddenly woken up,” says Felix. “Now when he walks down the street, kids go by micro scooters instead of go-karts and there are kebabs strewn on the floor.” The pair of adverts additionally use Mr Benn’s original soundtrack, “for a truly nostalgic feel”.
About the Author
Lucy (she/her) joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019 she was made deputy editor and in November 2021, became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.