Launched in 2010, Nowness has been at the vanguard of video content for the best part of almost a decade now, and the platform’s latest project sees it tackling the present day’s hottest topic: climate change.
#SurvivalSeason, a quartet of new short films which draw inspiration from the classical elements (air, earth, water, and fire) launched yesterday, 3 June.
The films, we’re told, profile Puerto Rican climate refuges, analyse the impact man has on natural resources, consider the catastrophe that is increasing plastic pollution off the Mexican coast, and assess the captivating terror of fire at its most ferocious.
Canadian filmmaker Jonathan Desbiens, Danish director Nina Holmgren, and transdisciplinary artists Jon Emmony and William Farr, and Dane-in-NYC director Sandra Winther are the talent responsible for the series of shorts, over overseen by Nowness’ creative director, Bunny Kinney.
Bunny – a contender for busiest man in media, somehow combining this role at Nowness with being editor-in-chief of Dazed Beauty and overarching editorial director of the whole Dazed network – has taken to the press to deliver a rather apocalyptic quote to promote the campaign:“Our future, our freedoms, and the infinite creative inspiration and possibilities our planet provides us with will be taken away in the blink of an eye – faster than the tiny fraction of time that human life has existed on this planet,” he says.