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Oneohtrix Point Never self directs new brilliantly terrifying music video

Words
Lucy Bourton
—
Date
26 April 2018
An album cover with a mustard yellow background. A central framed photograph shows a person with curly blonde hair sitting at a desk in a blue-lit room, pointing towards a small picture on the wall. Above the photo, a distorted typographic logo is paired with a solid circle, and the text “Oneoughtrix Point Never” is written below. A small radiation symbol and “700 m” appear in the bottom right corner.

Oneohtrix Point Never, the musical pseudonym of electronic artist Daniel Lopatin, has directed his own music video for Black Snow, the first snippet from his upcoming record Age Of, to be released via Warp in June.

Daniel’s direction for Black Snow sees costumes, art direction, motion graphics and set design blend together in a film interpretation of the song, edging somewhere between creepy and slightly petrifying. Characters featured are donned in boiler suits with gas masks, introducing a protagonist in a devil like make-up working away at an overly messy desk.

The short then takes a twisted turn, filling with dry ice before a choreographed dance breaks out. Both terrifying and weirdly hypnotic to watch, Black Snow’s lyrics interpreted in Daniel’s video are noted to be inspired by Nick Land and a collective of artist-philosophers he co-founded in the 1990s named Cybernetic Culture Research Unit. Detail is elevated within Black Snow as illustrations and typography by David Rudnick – who has created the upcoming Oneohtrix Point Never album artwork shown below too – flash on screen sporadically.

Age of is Daniel’s eighth studio record and will see further exciting collaborations with graphic designer David Rudnick, including unique physical editions of the album too.

A close-up of a red-skinned figure with pointed ears and fangs, wearing a wide-brimmed hat. They are framed by a glowing ring of fire, with golden line illustrations of figures floating in the background.
Above

Oneohtrix Point Never: Black Snow

A 3D render of figures in red outfits and cowboy hats, posed against a bright red background. They are partially obscured by a series of shimmering, translucent white waves that flow across the foreground.
Above

Oneohtrix Point Never: Black Snow

People in yellow hazmat suits and black gloves handle large yellow plastic bags. A 3D render of lime green text reads “A TOWER OF BLACK SAND”.
Above

Oneohtrix Point Never: Black Snow

Three figures in red bodysuits and hats stand in a red-lit, smoky space between chain-link fences. Stylised white text across the bottom reads “A WAVE OF BLACK SMOKE”.
Above

Oneohtrix Point Never: Black Snow

A person wearing a curly blonde wig and a white shirt sits before a glowing computer screen. Smoke swirls around them in a dark blue room, with a small owl and a book titled “Necronomicon” on the desk.
Above

Oneohtrix Point Never: Black Snow

A person with red skin and white curly hair leans over a computer keyboard. They wear a white garment and a black robotic glove on their hand.
Above

Oneohtrix Point Never: Black Snow

A close-up of a figure with red skin and pointed teeth. They wear a white hood and look directly at the camera.
Above

Oneohtrix Point Never: Black Snow

An album cover featuring three people standing together in a framed photograph. Above them, bold serif typography reads “Age of” and smaller text below reads “Oneothrix Point Never”.
Above

Oneohtrix Point Never: Age Of

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Further Info

www.pointnever.com

About the Author

Lucy Bourton

—

Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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