Pornhub tackles sea pollution in its “Dirtiest Porn Ever” campaign

Date
28 August 2019

Pornhub is trying to do its bit for the world. Despite the sex industry’s indubitable issues, Pornhub is using its reach of over 100 million visitors a day in an attempt to clean up the world’s most polluted beaches. Previously, the leading adult video streaming website brought out an awareness campaign on the importance of bee pollination in the form of bee porn, otherwise labelled as “beesexuality”.

Its most recent campaign launched yesterday (27 August 2019), sees it release Dirtiest Porn Ever, a campaign to raise awareness on the increasing pollution problem. Starring Leolulu, one of the internet’s most popular amateur couples, the campaign sees the pair having a bit of fun on the beach, until the camera pans out to reveal its sandy shores littered with plastic debris.

Each time the video is watched in its entirety, the porn streaming site will make a donation to the nonprofit environmental group Ocean Polymers, who claim to have developed a method of collecting and processing plastic waste in the world’s oceans. The campaign has a landing page on the site, presenting viewers with tips on what you can do to help the cause. It additionally motivates other porn stars and amateurs to shoot similar scenes with the hopes of inspiring change among their individual fanbases.

Corey Price, Pornhub’s vice president states: “As of today, 12.7 million tons of plastic can be found within the depths of our oceans. What’s perhaps even more shocking, is that scientists predict that there will be more plastic than fish within our oceans in only 30 years. Ocean pollution has grown to become one of the most significant global issues of our lifetimes and it’s only getting worse. That’s why it’s imperative that we use our platform to raise awareness and inspire change – not just for the time being but for generations to come. We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be.”

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About the Author

Jyni Ong

Jyni joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor.

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