Series two of design podcast Private View(s) features DesignStudio and Character

The new episodes follow the launch of the popular series interviewing lead creatives from Made Thought, Koto, Collins and more, about process, culture and the making of brands.

10 March 2020


Design podcast Private View(s) has released a batch of new episodes interviewing leading creatives from top design and branding agencies, following its launch in October last year. The new episodes feature AllofUs, Character, DesignStudio and Gretel, talking about topics ranging from human behaviour to ego, and how they infiltrate the creative approach.

The podcast was created by client-creative “matchmaking” agency Ask Us For Ideas (AUFI) together with David Michon – previously an editor at Monocle and Icon magazines – and recorded in London and New York. The first batch of episodes featured Made Thought, Koto, Collins, RoAndCo and Base Design, and set out to explore how their unique thought process, studio culture and consideration of wider societal topics shapes the brands they create. On the series, AUFI co-founder Nick Bell explains how “it felt mad not to expose the wider industry to the conversations we’ve been so lucky to hear every day. This is about studio process and culture more than anything, and the insights are invaluable to both clients and agencies alike.”

London-based studio AllofUs has worked with Sky, Ikea and Microsoft, and in its episode, former partner Ricardo Amorim (now at Boston Consulting Group) explains how an understanding of human behaviour is a prerequisite in using technology to push the boundaries of design. “I think it’s always starting with human behaviour, a deep understanding of human behaviour. Once you actually find the true need, you can design around it.”

Paul Stafford, co-founder and CEO of DesignStudio says in its episode that the team begins a project by fully immersing themselves in a client’s culture, to fully grasp their values on an authentic level. “Every single time we do immersion we come out completely surprised by what the actual answer is and what actually needs doing as part of the process,” he explains. The studio has worked with Airbnb, the Premier League and Deliveroo, among others.

Gretel’s owner and founder Greg Hahn also chats client understanding in his episode: “Ego represents rigidity in my mind,” he says. “Especially when you come to talking to a client, you’re hearing through your own structure, thinking about your process first and what they’re saying second. Really you need to disconnect from that.” The New York-based studio has worked with the likes of The New York Times and Netflix.

All nine episodes of Private View(s) are available now on Apple Podcasts, Spotify and SoundCloud.

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Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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