Swiss graphic design outfit Studio Feixen redesigned the most-read daily newspaper in Switzerland, 20 Minuten, for just one day as part of a collaboration with Samsung. The studio worked with Swiss ad agency Jung von Matt, which ran the campaign to promote the launch of the Samsung Galaxy S8 in Switzerland and – instead of regular ads – pitched a one-off “design” edition of the commuter paper.
Layouts are overlaid with brightly coloured graphics, such as brushstrokes and dots, mimicking the swipe or tap of a thumb on a phone screen, and lava-lamp-like globules, that bring new energy to the pages. The studio was given complete freedom to customise the paper, and the designers’ dynamic identity comes through in the visuals and their accompanying articles, from vibrant highlights to red, angry scribbles.
The paper was published Friday 28 April to a mixed response, with some readers commenting on social media that elements of the design made the text difficult to read. 20 Minuten later responded on Facebook, apologising for putting readers through an “admittedly hard test”. “This design issue is an experiment as to how far the interplay between form and content can go. An experiment we will surely not repeat”.
Chief editor Marco Boselli explains in a short film about the project this is the first time the newspaper has revamped its whole layout for a one-off run, so “we wanted to create an iconic edition.. but it had major challenges”.
- Artist Panayiotis Terzis creates vibrant works inspired by his upbringing in Greece
- Vikram Kushwah shares the intimate and revealing backstory behind his award-winning series
- Can you translate a memory into a digital font family? Klim and Dia collaborate on Söhne
- Satirical and humorous, Megumi Ono-Chan illustrates a “lustful labourer”
- Jessie Makinson on the intuitive process behind her fantastical paintings
- The Adobe MAX Creativity Tour shed light on how to creatively empower ourselves
- Pentagram rebrands Warner Bros. with a “sleek and clean” update to its shield logo
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Viktor Hübner photographs American anxieties amongst a shifting political environment
- Jiří Makovec’s photographs meander between the personal and the universal
- Berlin Wall graffiti is made into a typeface to warn how "division is freedom's biggest threat"