Studio Parallel


The Beautiful Meme

News / Graphic Design

Alan Kitching, Pentagram, Build and more create TfL posters celebrating Johnston Sans

Transport for London is celebrating the 100th anniversary of its Johnston font with poster commissions from 11 designers and agencies including Alan Kitching, Build, Sawdust and Monotype.

The series forms part of TfL’s design and transport series Transported by Design, and marks the anniversary of calligrapher Edward Johnston’s sans serif typeface, designed under the creative direction of Frank Pick. The face was revolutionary in unifying the visual output of the London Underground.

Other designers participating are Magpie, Pentagram, Sea, Studio Frith, Studio Parallel, The Beautiful Meme and Thomas Matthews. Of his poster, Alan Kitching says: “The rationale for the design is simply to combine Johnston’s lettering but using a shadow to give a 3D effect, with the colours used for all the tube lines from Beck’s Underground map.”

The posters will be on show from May at KK Outlet in an exhibition entitled The Language of London, and are available to see and buy at TfL’s Johnston Pop Up Shop in the Additions exhibition at Clerkenwell Design Week from 24 to 26 May.


Build: Johnston poster


Pentagram: Johnston poster


Studio Frith: Johnston poster


Thomas Matthews: Johnston poster


Magpie: Johnston poster


SEA: Johnston poster