News / Graphic Design

Music agency’s branding for Universal Music Catalogue “speaks for all musical genres”


Manchester-based agency Music has rebranded Universal Music Catalogue (UMC) with a graphic identity designed to speak for all musical genres. The branding and communications agency developed a newly capitalised logo and handwritten typeface for the record label, which feature on rectangular stripes of colour that are reminiscent of a track listing.

According to Music, Universal asked the agency to develop branding that united the diverse list of artists, and reflected creativity, integrity, collaboration, sustainability and innovation. It also needed to connect with the group’s other label identities. David Rowe, MD of UMC, believes the new identity is “restrained, flexible and modern.”

David Simpson, founder and executive creative director of Music agency, says: “We feel that the new identity looks fresh and represents the new artists, but is also a classic mark.”

UMC is one of Universal Music’s eight labels, which also includes Polydor, Virgin EMI, Capitol Records and Island Records Group. It handles 500 releases a year, and holds music by The Beatles, Bob Marley, Nirvana and the Rolling Stones in its catalogue.