Fantastically simple record store branding by Swedish studio Bedow

Swedish design studio Bedow isn’t new to branding musical enterprises. Back in 2013 it produced a clean, minimal identity for Canadian record label More Than Human. That work was nice, but its latest offering for Stockholm’s internationally renowned store Record Mania might be even better.

Record Mania is famous for its trading of rare and collectible vinyl, releasing hundred of covetable gems every Friday. As a result the store’s contents are brand new each week, and so Bedow’s identity has been designed to reflect this.

The ‘R’ of the logo mark has been fashioned to look like a turntable, and its centre hole can be adorned with the labels of any number of iconic record companies from past and present, resulting in an ever-changing monogram for packaging and promotions.