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An illustration of a colourful city skyline against a bright blue sky. The stylised buildings are rendered in vibrant shades of yellow, red, green and blue.

Bike kit vending machines branded beautifully by DWP Design

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Date
26 March 2015

This morning I had a puncture that I couldn’t fix and had to get the train to work, so it feels timely to be writing about Bikestock, a range of vending machines full of cycling essentials that can be found all over New York and Boston. The concept is a simple one; inner tubes, spanners, tyre levers tyres and any number of other little bits and pieces that make your wheels turn smoothly are boshed into a vending machine so you can grab them on the go and, more importantly, at any time of day!

It’s a great idea, but it’s also accompanied by some great branding by David White Pond design, who’ve taken the pattern of a tyre tread and transformed it into a monogram and series of accent patterns. The supporting graphic materials are bold, colourful and accessible meaning the Bikestock vending machines look like a whole lot of fun – not just the preserve of die-hard fixie fanatics.

A corporate identity set for “bikestock” featuring a yellow, red and blue colour palette. The stationery includes letterheads, envelopes, business cards and a notebook with a geometric 3D pattern.
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DWP Design: Bikestock

A 3D render of a piece of paper curling upwards. The reverse side features a bold, geometric pattern of orange and blue interlocking cubes.
Above

DWP Design: Bikestock

Two stacks of business cards with yellow borders on a plain grey background. The cards feature a red logo and the word “bikestock”.
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DWP Design: Bikestock

A 3D render of a repeating pattern featuring orange, angular shapes on a bright blue background. The geometric forms create a rhythmic, interlocking effect across the frame.
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DWP Design: Bikestock

A 3D render of a repeating geometric pattern in orange and yellow. Raised orange chevrons create a rhythmic, textured grid across a bright yellow background.
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DWP Design: Bikestock

The cover of a financial report with a yellow to orange gradient border. It features the text “FINANCIAL REPORT” above a red winged logo containing the words “nye” and “bikestock”.
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DWP Design: Bikestock

An open booklet showing two pages of data tables and figures in blue and green. The left page features the headline “Machine stock sales and gross profit estimates per week” next to the number “123”.
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DWP Design: Bikestock

A bright yellow booklet lies on a white surface. It features a red pattern of repeating chevrons in the centre and the “bikestock” logo in the bottom left corner.
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DWP Design: Bikestock

An illustration of a colourful city skyline under a bright blue sky. A blue blimp flies across a large yellow sun, leaving a trail of white clouds.
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DWP Design: Bikestock

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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