Graphic Design: Oeuflab's lovely, personified identities for clinics and hospitals

Oeuflab is a small graphic design company based in Fukuoka who create amazingly lovely logos and identities for various clinics and hospitals around Japan. Apparently the name “Oeuflab” translates to something like “Egg Institute,” and the company’s ethos is to think not only about the surface (or the “eggshell”) of a brief, but also about the substance (or “yolk”) inside. Their branding is effective, clean and comforting, and we love the welcoming colours and creatures that emerge from the simple logos. We’ve never seen such friendly and accessible designs for a paediatric hospital, vet or skin care clinic: Oeuflab is definitively a good egg, and we can’t wait to see what ingenious designs they hatch next.