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A black and white illustration of a figure composed of flowing, distorted white lines. Stylised text integrated into the form reads “The Girl With The Dragon”.

Experts at play: great typographic solutions and exploratory design from IAAH

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Date
3 July 2012

Positioning themselves as neither specialists or general practitioners, New Orleans-based IAAH/iamalwayshungry occupy an enviable creative space where exploration is as important as the product with a firm belief in “cross-pollination of methodologies”. Such is the model for contemporary design studios and the sheer volume of variegated projects on IAAH’s site that I’m having trouble nailing their work in classical terms.

So to let the work do the talking, one of their projects being released daily on a new and shiny site is some great typographic treatments for Girl With A Dragon Tattoo produced for Kellerhouse Design – a great example of IAAH waving merrily at trend-led design, opting instead for playful solutions centred completely on the nature of the content.

See also the genuinely engaging designs for specific culture brands like DC Comics and Adidas, proving that this hybridised design ethos works and has real world application.

A black and white graphic featuring a swirling, organic ink blot. The word “DRAGOL” is written vertically in a bold, distorted typeface across the centre.
Above

iamalwayshungry: Typographic solutions for Girl With a Dragon Tattoo, for Kellerhouse Design

A black and white illustration featuring abstract, ink-like drips and scribbled lines. Fragmented letters are scattered across the centre, including the words “the dragon” and “tattoo”.
Above

iamalwayshungry: Typographic solutions for Girl With a Dragon Tattoo, for Kellerhouse Design

A graphic poster with distorted, fragmented black typography on a white background. The text reads “The Girl with the Dragon Tattoo”, with letters sliced and shifted.
Above

iamalwayshungry: Typographic solutions for Girl With a Dragon Tattoo, for Kellerhouse Design

A black and white graphic illustration featuring distorted, flowing white lines on a dark background. Stylised text is woven into the shapes, reading “The Girl with the Dragon Tattoo”.
Above

iamalwayshungry: Typographic solutions for Girl With a Dragon Tattoo, for Kellerhouse Design

An abstract black and white composition of geometric shapes, thin lines and ink splatters. The arrangement suggests the fragmented letters of a word, though the forms remain largely illegible.
Above

iamalwayshungry: Typographic solutions for Girl With a Dragon Tattoo, for Kellerhouse Design

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About the Author

Bryony Quinn

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Bryony was It’s Nice That’s first ever intern and worked her way up to assistant online editor before moving on to pursue other interests in the summer of 2012.

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