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An illustration of a person wearing a yellow jacket, partially hidden by tall grass and wildflowers. A small, round cake sits in their jacket pocket, and they hold a similar cake in their hand.
An illustration of a person wearing a yellow jacket, partially hidden by tall grass and wildflowers. A small, round cake sits in their jacket pocket, and they hold a similar cake in their hand.

Discover the emotive work of illustrator Karlotta Freier

The editorial illustrator creates thoughtfully detailed work, aiming to create pieces that evoke an atmosphere for the viewer.

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Date
14 June 2022

As Brooklyn-based Karlotta Freier describes her approach to illustration, it soon becomes clear that drawing is an emotional act for the artist, rather than a technical one. For example, while discussing her portfolio to date, Karlotta notes how she strives “more for atmosphere than cleverness,” aiming to narrow in on mundane elements to create cohesive, relatable scenes. In turn, pouring emotion into her work is the self-drawn red thread across Karlotta’s portfolio, utilising illustrative techniques like “intentional line work” or “careful colour combinations and a courageous composition” to create her pieces.

Such an approach has developed from Karlotta’s lifelong passion for illustration – although it is a passion that used to hide in the background of her interests. Fascinated by elements of craftsmanship from a young age, after school she tried plenty of jobs which sat adjacent to solely drawing; like working at a tattoo studio, for a fashion designer and in a theatre’s costume department. In fact, her first choice for a university course was illustration’s (sometimes) more sensible sibling graphic design, but she thankfully switched after a semester. “Somehow I had dreamt of being an illustrator since childhood, without really understanding that it was a profession,” she tells It’s Nice That. “I remember saving the wrapping paper of a chocolate that had beautiful drawings on it and thinking: ‘Damn, must be great to make drawings for chocolate.’”

But a profession now it is. Steadily working as an illustrator in the editorial field, Karlotta’s emotional craftsmanship is the perfect accompaniment to a variety of articles, from the pages of LA Times to The New Yorker. Digging deep into the articles she is assigned, Karlotta’s first task is to “search them for tension,” she explains. “The emotional world is narrative enough for me so I often just concentrate on that. Hope, sadness, longing, anger, solitude, fear, surprise, annoyance… it’s fun to inhabit drawings with figures who just feel stuff.” A favourite drawing which demonstrates this seamlessly is Karlotta’s illustration for an article by Ruby Tandoh, A Good-Natured Pastry For Bad-Tempered Cooks. Opening with the writer detailing a recent habit of heading out for a walk “with a small apple pie tucked in my anorak pocket”, Karlotta’s image describes exactly this. At first this might seem straightforward, but Karlotta’s drawing grows in meaning as you read on, from the tightness of the character’s grip on the round pie featured, to her depiction of a powerful stride making its way through the foliage.

An illustration of a person with a yellow backpack and red hat standing in a woodland clearing. They look out across a grassy field towards a small building under a pale sky.
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Karlotta Freier: Wanderung (Copyright © Karlotta Freier, 2022)

Providing such purposeful detail is one of Karlotta’s creative strengths as an illustrator, a technique she’s developed by consistently drawing from everyday life. This process of detailing the present “gives me the confidence to believe that I can draw anything in a way that is beautiful and interesting to me,” explains the illustrator. “If I am willing to invest some patience, at least.” It’s also a process that has led to the illustrator’s key advice for any other budding artist: “I would recommend keeping a sketchbook to anyone who likes to draw,” she adds. “Don’t make it a precious place for great ideas and finished work. Make it a place for exploration. While you wait in a diner for a friend, try to draw the ketchup in a way that is interesting to you.”

Excitingly, this thoughtful approach to her craft is soon to be explored in a larger narrative format, via a comic book Karlotta is currently developing with her husband. We look forward to seeing how she may expand her illustrative dialogues away from spot illustrations and as always, she’ll be taking her time and encouraging developments to happen naturally. As she says: “I believe that the best work is done when I give myself space to fail and discover something new. Somewhere in between who I am unavoidably am, and the movement towards these things, must be what my work look like.”

An illustration of two people standing before a giant, white, egg-shaped figure with two orange eyes. They are surrounded by a forest of spindly, dark purple trees under a pale pink sky.
Above

Karlotta Freier: World of Forms (Copyright © Karlotta Freier, 2022)

An illustration of a person in a red top sitting at a table with a book and a cup. They look out of a large window at a landscape of rolling hills under a pink cloud.
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Karlotta Freier: Penguin Books (Copyright © Karlotta Freier, 2022)

An illustration of two large, textured boulders on a plain white background. On the left, two people struggle to push a dark brown rock, while on the right, a person walks away from a grey one.
Above

Karlotta Freier: Student Debt (Copyright © Karlotta Freier, 2022)

An illustration of a person in a pink top applying lipstick to another person’s lips. They are reflected in a mirror, with a third person watching from the side. On the table in the foreground sit two glasses of red wine, coffee cups and a green bottle.
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Karlotta Freier: Simone de Beauvoir, The New Yorker (Copyright © Karlotta Freier, 2022)

An illustration of a person in a red dress standing in a doorway, holding a green object. The room is cluttered with scattered toys, bottles and a small table with a lamp.
Above

Karlotta Freier: Ann Patchet, The New Yorker (Copyright © Karlotta Freier, 2022)

An illustration of a person floating horizontally against a plain white background. They wear a red top and wide-legged trousers, with their hair drifting upwards towards a few floating eyes and a lip.
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Karlotta Freier: Breathe, The New York Times (Copyright © Karlotta Freier, 2022)

A collage of five watercolour illustrations depicting scenes from the island of Chios. The central image shows a small white church by the sea, with the word “chios” written in orange script below.
Above

Karlotta Freier: Chios (Copyright © Karlotta Freier, 2022)

An illustration of a bright studio where three people work around a long white table. A giant protea flower in a glass vase dominates the foreground, its stem and leaves stretching across the scene.
Above

Karlotta Freier: Working From Home, Brigitte Magazine (Copyright © Karlotta Freier, 2022)

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Karlotta Freier: The New Yorker (Copyright © Karlotta Freier, 2022)

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About the Author

Lucy Bourton

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Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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